Stealth SaaS
A focused subscription product grown into a durable, mostly hands-off internet business.
- Users
- 110k+
- Weekly
- 7k
- MRR
- $6–8k
Overview
What it is
This private product started as a narrow utility and grew through usefulness rather than a large launch. The public case study is intentionally anonymized, but the operating lessons and outcomes are real.
The interesting part
The challenge
The goal was not merely to attract traffic. It was to build a service that converts, remains dependable under sustained use, and can run without becoming a permanent maintenance job.
Selected work
What I built
- Built the web application, browser extension, customer lifecycle, subscription flows, and operational tooling.
- Automated deployment and scaling so routine traffic changes do not require manual intervention.
- Iterated on activation and conversion until the product reached an approximately ten-percent conversion rate.
Result
Outcome
The service has reached more than 110,000 users, serves roughly 7,000 weekly users, and operates in maintenance mode while producing recurring revenue.